The 2026 World Cup concluded in Monterrey with hotel occupancy nearing 70 percent and a preliminary economic impact of 867 million pesos, results considered positive by the tourism sector, although they fell short of initial expectations.
The president of the Mexican Hotel Association of Nuevo León, Jesús Nader Marcos, explained that the final match played in the city significantly boosted room demand and improved the indicators recorded during June.
Before the tournament began, the sector projected reaching 100 percent hotel occupancy during the World Cup matches held in Monterrey.
However, he noted that the capacity of Estadio Monterrey and the profile of the visitors limited the arrival of a larger number of tourists.
Pa’l Norte maintains higher hotel occupancy.
The Mexican Hotel Association of Nuevo León preliminarily estimated an economic impact of 867 million pesos, a figure corresponding exclusively to hotels in the state.
Nader Marcos emphasized that, despite the international significance of the World Cup, events like Pa’l Norte continue to register higher hotel occupancy rates in the state.
However, he considered that the World Cup provided important lessons for the tourism sector and strengthened Nuevo León’s experience in organizing and hosting international events.
Finally, he affirmed that the World Cup demonstrated the state’s capacity to receive visitors from different countries and will contribute to positioning Nuevo León as a competitive destination for future international events.
Source: mvsnoticias
